Customize your LinkedIn URL

A QUICK TIP: How to customize your LinkedIn profile URL for a more professional appearance. After reading Mike McCormik’s article on LinkedIn I wanted to show you how to personalize your link. 3. Q. What is a personalized URL and is it important to have one? A. The default URL that LinkedIn creates when you create […]

15 Ways to Build a Stellar Customer Service and Increase Customer Satisfaction

Is customer satisfaction the number one priority of your business? Paying impeccable attention to your customers can make a huge difference in your bottom line. Training your team in specific, personal ways to increase your customers’ satisfaction is the key factor to building great relationships and loyal, returning customers. Here are 15 customer service strategies […]

How to Improve your LinkedIn Profile Presence

Make a good first impression on LinkedIn It is all about presentation With over 400 Million LinkedIn users and over 200 world wide countries represented, LinkedIn is where you need to be with a professional profile. Recruiters search for potential candidates and 89% have hired someone through Linked In. Business to Business companies use LinkedIn […]

LinkedIn Profile Workshop

Optimizing your LinkedIn Profile Workshop As a professional, a LinkedIn profile can be a valuable networking tool. Recruiters will search LinkedIn for individuals listing the skills, experience, and expertise you have. Once you submit a resume to a job of your interest, recruiters and HR departments most likely will search for your name and view […]

Disadvantages of Relationship Marketing

Disadvantages of Relationship Marketing Part 1: Advantages of Relationship Marketing Today’s Post: Part 2 Relationship Marketing is a popular marketing strategy with businesses, however, there are diadvantages a business should consider before opting for  relationship marketing approach. First, using many of the relationship marketing strategies, it can be difficult to measure the effect on sales by individual marketing/customer […]

Advantages of Relationship Marketing

The advantages of Relationship Marketing “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.” “I view relationship marketing as a brand’s ability to create an […]

Does your Business have a LinkedIn Company Page?

LinkedIn is an important professional networking social media site.   You should have an optimized personal profile and if your business qualifies, a Company Business Page. Read on for more information. Why have a LinkedIn Business Page? Businesses use LinkedIn to promote products and services, spread brand awareness, hire employees, and convey your corporate culture. […]

Brand Your Social Media Accounts

Be Consistent with your Business Persona To build your relationships in social media, brand yourself and your business consistently across all of your social media profiles. They don’t have to be identical; there is room for variation. However, they should be related and not contradict one another. Use similar logos, fonts, colors, backgrounds and profile information across […]