Disadvantages of Relationship Marketing

Disadvantages of Relationship Marketing Part 1: Advantages of Relationship Marketing Today’s Post: Part 2 Relationship Marketing is a popular marketing strategy with businesses, however, there are diadvantages a business should consider before opting for  relationship marketing approach. First, using many of the relationship marketing strategies, it can be difficult to measure the effect on sales by individual marketing/customer […]

Advantages of Relationship Marketing

The advantages of Relationship Marketing “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.” “I view relationship marketing as a brand’s ability to create an […]

Does your Business have a LinkedIn Company Page?

LinkedIn is an important professional networking social media site.   You should have an optimized personal profile and if your business qualifies, a Company Business Page. Read on for more information. Why have a LinkedIn Business Page? Businesses use LinkedIn to promote products and services, spread brand awareness, hire employees, and convey your corporate culture. […]

Brand Your Social Media Accounts

Be Consistent with your Business Persona To build your relationships in social media, brand yourself and your business consistently across all of your social media profiles. They don’t have to be identical; there is room for variation. However, they should be related and not contradict one another. Use similar logos, fonts, colors, backgrounds and profile information across […]

Optimize Your Social Media Profiles

to Get Found by your Specific Audience Your social media strategy starts with carefully optimized social media profiles. Optimizing your profiles means people can find you for who you are and what you do. When they are searching for answers to their problems and need some help, you will be found above the noise of […]

The Partnership Between SEO and Social Media

Inbound Links & Content This is a continuation of the topic  last post Inbound Links Integrating SEO and social media is simple when you understand the effect that social media has on SEO. A study by Search Metrics shows a correlation between social media shares and a higher page rank on Google Search. This doesn’t […]

11 Content Optimization ideas

Previous post The Partnership between SEO and Social Media Part 3 To Ensure Success Optimize the Content Optimizing content includes many factors. Many of these factors are dependent upon where you plan to use the content, what audience you are targeting, and your purpose for the content. Another factor plays into how you optimize content too, […]

How Social Media & SEO Work Together to Increase Your Visibility

Social Media and SEO working together Search engine optimization (SEO) and social media go hand-in-hand in today’s online marketing world. Social media is one key part of necessary SEO practices to increase the possibility of getting found on line. SEO  is described as the process of maximizing the number of visitors to a particular website by ensuring […]

Social Media Marketing

Social Media Marketing – Building a Community of Loyal Followers  Once you’ve decided that your business truly will benefit from a Social Media presence (5 Reasons Your Business Needs to be on Social Media), it becomes your job to determine what that presence will be and how will you put that plan into practice. You […]

5 Reasons Your Business Needs to be on Social Media

Is Your Business still Not on Social Media? 5 Reasons Why You’re Missing Out Are you still not sold on social media as a great way to boost your business? Perhaps you are overwhelmed with all the marketing responsibilities on your plate already and can’t figure out how to squeeze in one more thing. Let’s […]