5 Reasons Your Business Needs to be on Social Media

Is Your Business still Not on Social Media?
5 Reasons Why You’re Missing Out

social_media_iconsAre you still not sold on social media as a great way to boost your business? Perhaps you are overwhelmed with all the marketing responsibilities on your plate already and can’t figure out how to squeeze in one more thing. Let’s look at why you need to be there in this post and I will deal with the how to manage it so it is easy in another.

Social media websites like Facebook and Twitter are extremely important for any kind of business today, whether online or off. There are a number of important benefits to using these sites, so it’s time to get on board.

Everyone’s Getting Social

One good reason to be on social media is the simple fact that hundreds of millions of people all over the world are there. Facebook, YouTube, LinkedIn, Twitter, Google+, and Pinterest  are among the most frequented sites on the Internet. Creating a profile for your business and reaching out to users on social media gives you tremendous reach for gaining new customers and spreading brand awareness.

  1. Your Customers Are There
    No matter what products or services you offer, your customers are on social media. People are increasingly using social media sites to find products, services, and brands they love. Customers use these sites to connect with local businesses they frequent.Even if you’re a restaurant, plumber, shoe repair shop, business coach or something else not at all tech-related, people are looking for what you offer on social media. Offline businesses can leverage these sites to offer coupons and exclusive deals.
  2. Direct Communication
    Social media gives you a chance to communicate directly with your customers, which is an absolutely priceless opportunity. When a customer follows your business, your updates, posts, and other content appear on their news feed. Social media gives customers a place to contact you directly and allows you to have authentic conversations with them.
  3. Engagement and Retention
    Through social media, you can get your customers to engage directly with your brand, which leads to retention. They’ll stay with you and always choose you over your competitors if they feel that they’re a part of your business. You can accomplish this through contests, giveaways, crowdsourcing, and any kind of content your fans can interact with.
  4. Branding Benefits
    Because it offers another touch point with your market, social media is an excellent tool for branding. You can use it to broadcast your message and establish your reputation.
  5. Valuable Customer Data
    Social media is the answer to marketers’ prayers because it gives them valuable data about their target market. On sites like Facebook, users put various kinds of information on their profiles. This information ranges from demographics like age and location to highly personal data such as their likes, dislikes, and feelings about the brands they love.
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