5 Benefits of Building an Email List Right Away

benefits of building an email list and email marketing.

A coaching group I participate in had fascinating discussion around the benefits of building an email list right away especially for beginner bloggers.

Whether a new blogger or new to getting a business set up online, most expressed that they were focused on creating content, growing their social media presence, or building a website with limited time to consider anything else. All of these are definitely priority tasks, important things to get done, as you get started.

However, in the discussion it was pointed out that one crucial aspect of any online business is that from day 1 start building an email list of subscribers.

The one thing the seasoned bloggers and online business people mentioned they regret the most is that they waited too long to build their email list of subscribers. They did not realize just how important it would be.

Lack of understanding about the importance of building an email list was the first reason why it did not feel like a priority. If you are new to doing business online you may not be familiar with all the benefits of email marketing, or perhaps may not understand how to use it effectively.

Another challenge that enters into this decision is personal feelings about email. We get so many of them and our inbox is full of “annoying” messages. As a result we resist the idea of email marketing because we don’t want to be a spammer or annoy anyone as we get our business established.

Or maybe it is just a technical challenge that is holding you back. Adding one more thing to figure out means your plate starts to feel overwhelming. With the demands of creating content, managing your website, and building your social media presence, building an email list may seem like another task to add to an already overflowing to-do list.

Now back to the earlier discussion. Experienced bloggers and businesses online want you to know just how important a strong, loyal customer mailing list will be for you as your business grows.

Table of Contents

Let’s look at why building an email list of subscribers is key to your online business.

First the basics, what is an email list? An email list is simply a list, a collection of email addresses voluntarily given to you as a subscriber with the understanding that they expect to receive email from you. You can use the list to send email campaigns, updates, promotions, and other content directly to your readers’ inboxes. Without their permission, you are technically spamming them and there are serious laws against that. Nobody likes a spammer.

Email marketing, when done correctly with your own email list, is one of the most used inexpensive and effective marketing methods.

There are many ways to gather those emails and we will discuss those at another time. To get started you will need to look at email service providers.

5 Top Benefits of Building an Email list & Email Marketing

1. Ease of Communication

One of the biggest advantages of having an email list is that as a business owner you have direct access to your audience. Social media marketing can be fickle, there’s no guarantee that your posts will be seen by all of your followers making personal conversations challenging. When using an email list, you can be ensured that your message reaches them and you are delivering content they need and want. It’s a great way to build relationships.

2. Increase traffic to your website

It is easy to send an email that includes links to your blog posts and products encouraging them to visit your site and “read more”. This is a form of digital marketing that increases traffic to your website, which leads to more interaction and engagement adding more opportunities to monetize your blog.

3. Email Marketing is Cost Effective and gets results

Email marketing is one of the most effective marketing tools you can use to contact potential buyers inexpensively making it one of the most cost-effective marketing channels. As you build a relationship with your email subscribers on your list, engagement is higher than on social media accounts. Email gives you a chance to build the know, like, and trust factors that turn readers into customers.

4. Opens Doors to Monetization opportunities

As your email list grows, you’ll have more opportunities to monetize your blog. Promoting affiliate products, selling your own products or services, or running sponsored content are all ways that make email marketing a highly effective way to generate income from your blog.

5. Get a Better understanding of your audience

When you have an email list, you can collect information on your subscribers, such as their interests, and behaviors that enable you to communicate with them in a meaningful way and open doors for you to create content or products that directly meet their needs. Using this information also lets you segment your email list and send targeted messages to specific groups of subscribers.

It is time to start building your email list today.

If you are serious about learning how to build a list of subscribers that will become loyal customers and purchase from you, this course is one you need to check out. Two experience marketers have put together a bundle that compiles their best list building ideas called: Evergreen List Building Bundle