How to Create Content Search Engines Will Love

There’s no denying that search engines greatly affect your online traffic flow to your site.  Because they play such a huge role in generating traffic, it makes sense that you want to create content that search engines will embrace. Most people know about the importance of keywords when it comes to SEO. We are going to cover some other factors that you may not have considered.

The Human Factor

You don’t want to get so caught up when you create content that caters to technical SEO aspects. You should always write your content for human beings first and search engines second.

If you are thinking, “Don’t I want to include keywords and related words and phrases when I’m writing my content?” Yes, you definitely should.  However, the ideal way to make both people and search engines happy is to go ahead and get your message down first. For more information on how search engines work, see our previous post.

When you are creating your articles, press releases, blog posts, and other content you should write with no consideration of the search engines.  Deliver content that solves a major problem for your readers.  Give them content that addresses their concerns and questions and provides them real value.

One of the main algorithm components that Google, Bing, and all the major search engines talk about is quality content. Write a great piece of content that appeals to human emotions with your target keyword or phrase included. Once you have done that, you can add other SEO factors to it.

Link Connections

The World Wide Web gets its name because of the way the information is connected imitates a spider’s web. A single strand of a spider’s web takes you to an intersection of two, three, or more strands. Each of those strands gives multiple options as well.  

The internet has strands called links that connect web pages. Relevancy plays an important role in these links, along with internal and external backlinks.

The correct link structure for your site starts with your homepage. From your homepage will be additional links to relevant pages on your site.  From those pages you should then have links to other pages on your site that share the same topic or keywords. Search engines should find it easy to track all the pages on your site back to your homepage.

You want the search engines to be able to index your set easily by tracing all your blogs and pages eventually back to your homepage. This is how you score higher with keyword ranking and quality assessments.

Relevant External Links

It used to be that if you had more backlinks than your competitor you ranked higher. It didn’t matter if those backlinks were related to your content or not. As long as your incoming links were greater than those of your competitors, that was all that the search engines cared about. Those days are long gone. Now you can have a few incoming and outgoing relevant links that relate to your target keyword and soar past your competition.

You want to develop relationships with other sites that are viewed as an authority in your niche or market. One way to do this is to offer to write guest blog posts for them and point them back to your site. Write your social media posts, tweets, and updates that are filled with relevant keywords and link them back to your site. Your main concern when it comes to link structure is keywords and topic relevancy.

When you want search engines to love your content just remember when you create content that you are writing it to a human to solve a problem or concern of theirs. Be sure to use relevant keywords and phrases and have relevant links that connect your pages back to your homepage. Include inbound and outbound links that are relevant to your topic and keywords and point them back to your site.

Terry offers a basic SEO & Keyword course with videos that will walk you through the strategies to rank your business and product higher in the search engines. Register here for additional information.

We covered several of the SEO information pieces in the Google My Business Course and in this new course, we will be diving even deeper while visiting some of the previous tips that were covered before.

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