Making Money With Blogging By Understanding Metrics

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Metrics – Do I really need to pay attention?

Blogging is a great way to work from home and build relationships, yet to claim that making money with blogging is easy would definitely be misleading.

The learning curve can be steep, yet making simple tweaks can increase the effectiveness and increase the readership of your blog. How will you know what tweaks to make?

The answer is follow the metrics. In this article, we’ll look at some of the most important metrics in Google Analytics when monetizing a blog.

Pageviews

The section of Google Analytics labeled “pageviews” is just that: the raw, unquantified data showing the volume of traffic coming to your site or a specific page on your site.

This information is not so useful on its own – it needs to be given context. This is exactly what the rest of the metrics in this article provide. Metrics can give you an idea of what types of posts on your blog are most popular, giving you future direction on what to publish.

Keywords Used to Find Your Blog

Because we’ve talked about SEO (search engine optimization) before, you are probably aware of the importance of keywords. Knowing what keywords led a user to your page will help you to further target those keywords by optimizing your pages. When you consciously work at giving your visitors what they want, you will succeed in increasing traffic. When it is the right kind of traffic: i.e., people who are interested in what you have to offer, you will find them returning and sharing your content.

Pages Used to Enter Your Site First

Using the metrics to see which page a reader enters your blog through is vital as it will let you know which page to optimize as a landing page.

If you’re trying to sell something, the landing page is, of course, one of the most important parts of the sales funnel. Beyond that, though, if you see that many people are entering through a certain page, you may want to produce more content with that page’s theme or take a look at where exactly that traffic is coming from (for example, from a social media site).

How Long Users Stay on the Site

Someone coming to your site and leaving within a few seconds is a sign that something’s not right. This problem is known as having a high bounce rate. You want to be sure people are actually reading your content. If you want someone to complete an action, they’ll probably need to be on your site for more than a few seconds.

The amount of time a user spends on a page is a positive ranking signal (a vote for your site) for Google, meaning if you provide high-value content that makes the person want to stay on the page more, people will find your site through search because it will be ranked higher.

On a related note, Google Analytics also has a section detailing average pages per session. This will tell you how many pages a user visited during their stay.

What Actions They Took

If you get a huge volume of traffic, yet people aren’t converting (taking action), is that really so great? The traffic needs to work for you, especially if you’re paying for it.

There’s no benefit if someone just comes to your page and leaves after 5 seconds without performing an action.

Google Analytics

Using Google Analytics, you can set up Goals to see what percentage of visitors are taking the desired action. That desired action may be signing up for a newsletter or making a purchase.

Looking at metrics is so important because they add context to the blind data of how many people visited your site. Luckily, there are many tools available – such as Google Analytics (Google offers it for free) and a whole slew of plugins – that make it easy to track these metrics, so there’s really no excuse not to.

It can be very rewarding to see the numbers go up after putting extra work into your blog. When I’m getting the shares, views, and conversions you want and people clicking on your offers, I celebrate!

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